Analysis / Measurement
Clarity or GA4? The better question is what you need to explain.
Behavior recordings and event funnels offer different views. Use them together carefully, with collection and privacy settings visible.
Measurement
Google Analytics 4
Event-based analytics with explorations for defined customer paths and audience questions.
Consider it for
The job it might fit.
Teams that can specify events, funnel steps, and the business outcome they intend to measure.
Before you commit
The part to examine.
Implementation and funnel definitions affect the result; check collection before explaining a drop between steps.
Go a little deeper
Our coverage.
Guide / Measurement
Write the creative test before you read the result
A useful test names the decision, the meaningful difference, and the evidence that would change your mind.
Keep a useful idea close
Your reading list.
Your next good question.
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