News / AI & ad tech
Google’s new AI ad labels make the production record more useful
The July announcement adds disclosure around AI-generated creative. A label explains provenance; it does not establish that a product claim is true.
The library
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Creative, measurement and customer context. Understand what your marketing signals can actually tell you.
Analysis / Measurement
Clarity or GA4? The better question is what you need to explain.
Behavior recordings and event funnels offer different views. Use them together carefully, with collection and privacy settings visible.
Guide / Measurement
When your measurement sources disagree
Before choosing which number to trust, find out what each source was built to count.
Guide / Creative
Turn customer feedback into a sharper creative brief
Use customer language to develop a message hypothesis, while keeping the difference between an idea and a result visible.
News / AI & ad tech
Google’s new Search ad formats put more weight on the product explanation
The May announcement describes tests and pilots. The useful preparation is accurate product information, not assuming universal access.
News / Creative
Meta’s creative roadmap makes the approval step more important
June’s Cannes announcement points toward brand-aware generation and a shared creative workspace. More variants still need a clear reason to exist.
Analysis / Creative
Review: ad libraries are reference shelves, not performance leaderboards
Google and Meta disclose useful advertising information. Turn it into a structured observation without inventing the results behind the creative.
Analysis / AI & ad tech
Firefly or Canva? Separate making the image from finishing the ad.
Reference-driven generation and brand-controlled layout solve different parts of production. Choose against the work your team repeats.
Guide / Measurement
Write the creative test before you read the result
A useful test names the decision, the meaningful difference, and the evidence that would change your mind.
Guide / Creative
The last check on an AI ad should be a product check
Inspect what the customer could reasonably believe from the finished asset—not just whether the generated image looks convincing.
News / Measurement
Shop Campaigns data can now travel into your reporting workflow
Shopify’s August 10 update exposes campaign metrics through ShopifyQL. Availability of the data is different from a completed dashboard integration.
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