Marketing, measurement, and creative—with the context left in.
Featured / Measurement
Shopify’s August 10 update exposes campaign metrics through ShopifyQL. Availability of the data is different from a completed dashboard integration.
Read the storyNews & context
News / Measurement
Shopify’s August 10 update exposes campaign metrics through ShopifyQL. Availability of the data is different from a completed dashboard integration.
News / AI & ad tech
The July announcement adds disclosure around AI-generated creative. A label explains provenance; it does not establish that a product claim is true.
News / Creative
June’s Cannes announcement points toward brand-aware generation and a shared creative workspace. More variants still need a clear reason to exist.
Products & software
Analysis / Measurement
Behavior recordings and event funnels offer different views. Use them together carefully, with collection and privacy settings visible.
Analysis / Creative
Google and Meta disclose useful advertising information. Turn it into a structured observation without inventing the results behind the creative.
Analysis / AI & ad tech
Reference-driven generation and brand-controlled layout solve different parts of production. Choose against the work your team repeats.
The tool directory
Creative
A public advertising-transparency reference for inspecting visible creative and advertiser information.
Creative
A searchable repository of advertisers and ads served on Google platforms, with date and location filters.
Measurement
Behavior analytics with session recordings and heatmaps for examining website interactions.
Practical guides
Measurement
Before choosing which number to trust, find out what each source was built to count.
Creative
Use customer language to develop a message hypothesis, while keeping the difference between an idea and a result visible.
Measurement
A useful test names the decision, the meaningful difference, and the evidence that would change your mind.
Keep a useful idea close
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